The last few years has seen the growth of sophisticated prototyping tools that have become an integral part of the iterative design process. With a view to finessing my knowledge of them and assessing the many options available, I set out to design and prototype a mobile app.
Inspired by the traditional newspaper and magazines such as Delayed Gratification, 'Yesterday' takes a slow journalism approach to the wealth of data and insight provided by social media. I devised a concept that would deliver a social media roundup of the previous day, allowing a more balanced and holistic view to focus on the most important conversations.
It allows more casual social media users to easily stay up to date with what the rest of the world is discussing, while enabling more frequent users gain context and collective insight on the most important topics and events as well as discover new interests. With the benefit of hindsight, the filler is removed from social media for a more concise view of the day. No one need ever be left out of the conversation.
After experimenting with and learning a range of tools including Framer, Axure and Balsamiq, I eventually settled on Flinto for this particular project. It's flexible animation, ease of use and mobile app enabled me to quickly create a tangible prototype I could put in user's hands to gauge their responses to the idea.