Having moved to InMotion Ventures towards the beginning of 2017, I've played a role in growing and defining the operations of the 100% Jaguar Land Rover owned company. InMotion consists of a venture capital arm and strategic business unit. On the venture capital side, we invest in early stage transport and mobility companies who join our seed programme and receive advice, leadership and resource. As a strategic business unit, we develop companies and services from the ground up, collaboraring with Jaguar Land Rover where necessary to explore new audiences, technologies and methodologies.
As UX/UI design lead, I split my time between consulting for our Seed Programme companies and hands on work for our Strategic Business Unit. I've led workshops and sprints to inform the design and design strategy of startup companies in the mobility industry, ranging from insure-tech to natural language processing, delivery services and transportation. I've also been part of a range of JLR initiatives, where they have called on our UX and service expertise, to help define the company vision and strategy for 2025 and 2050.
Unfortunately, the large majority of my hands on work for InMotion is under NDA agreements and cannot be displayed here. What you see on this page were among my first projects at the company, leading a complete redesign of the company website, as well as designing the website for on-demand child transportation service Sheprd.
Other projects we can discuss in person include leading the design of a short term insurance app for iOS and android, an on-demand luxury rental app and a platform to purchase and lease cars in a completely new way. I've also been part of quantitative and qualitative research projects across England and America, and ideation phases for a large range of projects.